The
Management Department
Department
Seminar Series
FELIPE CSASZAR
UNIVERSITY OF MICHIGAN
Tuesday, November 13th
2018
Room LE
CLUB at 10:00 am
Theme: “Organizing
for Disruptive Innovation: Untangling the Cognitive and Structural Antecedents
of Adoption and Implementation”
Abstract: This paper studies how cognitive and
structural antecedents affect adaptation to disruptive innovations. We do so by analyzing how video game firms
adapted to the introduction of the "free-to-play" business model
around the period of disruption (2012-2015).
Our dataset (which contains 461 firms, collectively employing 83,157
individuals) allows us to characterize each firm's organizational structure and
each employee's experience profile; it also captures the performance of firms
along both S-curves (that is, firms that do and do not adopt the
innovation). We show that cognitive and
structural antecedents affect adoption, implementation under the existing
S-curve, and implementation under the new S-curve in different and often
opposite ways. We also point out
conditions under which cognitive and structural antecedents can compensate for
each other. Overall, our study
contributes to a better understanding of how firms should organize to face
disruptive innovations.
