The Management Department
Department Seminar Series
Thursday, October 19th 2017
Room N517 at 10:00 am (4.00 p.m in Singapore)
Theme: “What’s in a frame? An in-depth exploration of the role of
framing in fostering collaboration in the context of two
Abstract: "This study examines the role of framing in fostering a collaborative agreement between two environmental non-profits in the U.S. that aimed at saving a particular type of natural ecosystems, wetlands. Building on 87 interviews, 17 months of participant observation, and extensive archival data, I show that framing can be a double-edged sword that can promote, but also hinder collaboration between seemingly compatible organizations. Unlike previous work that focused on instances of success and portrayed framing as a strategic tool for persuading others, my analysis documents how framing initially resonated with what the intended recipient valued, but over time revealed a deeper-seated cultural difference in how such value was constructed. More specifically, differences in orders of worth, or principles used to construct the value of nature – either as something worthy per se or for the exchange and use value of its services – prevented collaboration between the two organizations. These findings shed light on the underpinnings of framing resonance, highlighting the complex cultural basis of inter-organizational collaboration."