Management Department MOS – ALLYING UNDER UNCERTAINTY: R&D MULTIMARKET CONTACT AND ENTRANT-MARKET INCUMBENT ALLIANCE FORMATION

The Management Department & The Research Center

- MOS  WORKSHOP -

Ha Hoang & Archita Sarmah

will present their paper

Tuesday, January 23rd 2018

   Room N231 – 9:15 a.m in Cergy

4:15 p.m in Singapore

Theme: “Allying Under Uncertainty: R&D Multimarket Contact and Entrant-Market Incumbent Alliance Formation”

Abstract: This study examines the decision by an entrant to form an alliance with a R&D market incumbent who is already present with active R&D projects. We examined the collaborative entry decisions of 62 biopharmaceutical firms into 189 R&D markets over a 10-year period. While accounting for firm, dyad, and market-level influences, our analysis reveals that increasing levels of R&D multimarket contact (MMC) facilitates entrant-market incumbent R&D alliance formation. Furthermore, when a market incumbent has footholds in shared markets that constitute the entrant’s spheres of influence, the likelihood of R&D alliance formation between them increases. R&D MMC thus facilitates alliance formation in exploration contexts by reducing uncertainty and raising the prospects of future collaborative gains.  Implications for alliance formation, multimarket contact and competitive dynamics are discussed. 

Department Seminar Series MONA MENSMANN - LEUPHANA UNIVERSITY- January 16th 2017

The Management Department

Department Seminar Series

Mona Mensmann

LEUPHANA UNIVERSITY

 Tuesday, January 16th 2017

   Room N231 at 9:30 am (4.30 p.m in Singapore)

Theme:  “Teaching personal initiative beats traditional training in boosting 

small business in West Africa”

   Abstract: "Standard business training programs aim to boost the incomes of the millions of self-employed business owners in developing countries by teaching basic financial and marketing practices, yet the impacts of such programs are mixed. We tested whether a psychology-based personal initiative training approach, which teaches a proactive mindset and focuses on entrepreneurial behaviors, could have more success. A randomized controlled trial in Togo assigned microenterprise owners to a control group (n = 500), a leading business training program (n = 500), or a personal initiative training program (n = 500). Four follow-up surveys tracked outcomes for firms over 2 years and showed that personal initiative training increased firm profits by 30%, compared with a statistically insignificant 11%for traditional training. The training is cost-effective, paying for itself within 1 year."